Today I have a really short post. I’m slammed this week. Between working on my new course, scheduling and making calls for my latest 180 Day Music Licensing Challenge, interviewing people for my podcast, editing my podcasts, rehearsing for shows, making youtube videos, pitching artists and working on my own recording project, I barely have time to come up for air.
But there’s a topic that’s been on my mind and I want to give you something to think about…
Something I’ve been hearing a lot of lately, in one form or another, is that the music business is over saturated. I’ve heard this same idea expressed to me by a few different musicians I’ve worked with this week alone. It got me thinking... Shit, is there simply too much music out there? It sure seems like that sometimes. Could it be that the reason so many musicians don’t go further is because there’s just too many of us reaching for the same goals?
It’s kind of a depressing thought. The idea that there’s just too much music and that even though we’re all writing amazing, earth shattering, ground breaking music, some of it will inevitably get lost in the shuffle.
But. Is it true? We can all agree that the market is flooded with a lot of music. There's definitely a lot of music being made. But what I want you to consider is how much of it is really good. How much of it is great? How much of it is amazing?
There’s no shortage of music. That’s for sure. But really. Let’s be honest. Most of it isn’t AMAZING. Most of it isn’t even great. Some of it is, but it’s a small percentage. A lot of the music that’s out there is pretty mediocre and average. Most of it probably falls in this category in my opinion.
What’s my point? The point is that although there's a lot of music, there’s no surplus of great music. Great art, whether it’s music, film, visual art or poetry (ok maybe not poetry), but great art will find an audience. It might take a few years, but if it’s truly great, people will take notice.
Yes, we have new challenges in this era, compared to previous eras, but was it ever really easy? Before perhaps there was less competition but it was hard and more expensive to record and distribute music. Now it’s easier than ever to record and distribute music, but perhaps harder than ever to monetize. It’s always been hard! There has always been challenges.
In a weird way, the challenge and struggle is half the fun. It forces you to pursue it for the right reasons. How much do you really love music? Are you really in this for pure reasons? Pursue music for a few years and you’ll figure it out.
As we enter 2017, I’m incredidbly optimistic and excited about this year. I'm more excited about my own music and music in general than I have been in a really long time. I plan to push things further this year, both with my own music and the work I’m doing with my website and podcast. I’m creating a lot of new content this year and I’m excited to bring it to you.
One of the new things I’m doing this year is adding a new segment to my podcast where I’ll be featuring other great artists and promoting their music. If you’d like to be considered to be featured on my podcast, send me a link to your music below.
I’m looking for great, innovative, original music filled with passion and soul. I know it’s out there.
The blog of musician and thinker of deep thoughts, Aaron Davison.