One of my favorite things about being involved in music licensing, is that it gives me a very clear objective in terms of my music and songwriting.
In a general sense, I strive to just write the best songs I'm capable of writing, but having something like licensing as a goal, motivates me to push myself to write better and better songs, or at least to try.
I find that when I have clear, very definable goals, that's when I do my best work.
Like when I have a live show coming up; I practice more and I rehearse and I do everything I can to be as prepared as possible when my gig comes.
It's the same with licensing. Knowing that I have people in the industry that will listen to new songs whenever I finish them and will pitch them to and potentially place them in tv shows, films and ads, motivates me to write the best music I'm capable of writing. It gives me something very concrete to shoot for.
The truth is, there are only so many ways to monetize original music these days. You can play live, you can license music, you can sell your music (to the extent that still works) and you can write music for other artists. That's about it.
It should come as no surprise, that during periods in my life when I wasn't actively pursuing any particular goal related to music, that I didn't accomplish as much. I still wrote music during these periods, but I wasn't as prolific and I wasn't really pushing myself to grow in the same way that I am now. I didn't have a clear goal to latch on to, and so I wandered.
When you have goals and objectives related to your music, it makes your days much easier to navigate. When you know where you want to go, it's much easier to figure out what direction you need to move in.
Speaking of goals and music, here's my latest track, called "You And I".
I'm certain I would have never written this song if I didn't have the momentum with licensing and creating tracks with my producer, Gary Gray, that I have right now.